Effective Prompt Engineering Strategies for Market Research (TM14)

Are you curious about prompt engineering and how it may change the way you do research? The rapid proliferation of AI has caused prompt engineering to become an invaluable information literacy skill. Effective prompt engineering is part art and part science, and can transform how information professionals extract, analyze, and interpret strategic market insights. In this interactive workshop, practical exercises will foster innovative thinking and hands-on experiences.

Upon completion the participants will be able to:
• Explain the CLEAR and CREATE prompt engineering frameworks
• Apply prompt techniques to specific market research questions
• Generate at least three types of research artifacts using AI assisted techniques

Strategic benefits of the workshop include greater efficiency and quality of research results using AI tools.