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SLA Annual Conference

Marketing & Competitive Intelligence

Innovative Technology

Configuring the 4Sets in the Era of GenAI (SM18)

Sunday, June 8, 2025
10:30 AM – 11:30 AM ET
Target Audience: Moderate Industry Knowledge
This presentation presents a model of strategic analysis called the 4 Sets. It addresses how professionals can configure the model to eliminate gaps hindering market performance and address other issues. The presenters configure the 4 Sets as an example of how competitive analysis is evolving in the era of generative AI.